Privacy Policy

Last updated: May 30, 2025

This Privacy Policy describes how Adaptdefy Limited (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from adaptdefy.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Product Classification

Adaptdefy products are non-medical daily living aids and are classified under the General Product Safety Directive (2001/95/EC) and equivalent international regulations. They are not intended to diagnose, treat, or prevent any medical condition.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce terms, and protect our rights and users.

Information We Collect Directly from You

  • Contact details (name, address, phone, email)
  • Order information (billing, shipping, payment confirmation)
  • Account security info (username, password, etc.)
  • Shopping activity (items viewed or purchased, loyalty use)
  • Customer support communications

You may choose not to provide certain info, but that may limit your access to some features.

Information We Collect Automatically

We automatically collect certain information about your device and usage through cookies and similar technologies. This may include:

  • IP address, browser, network, device details
  • Site interactions and referral source

More information is available in our Cookie Policy.

Information from Third Parties

We may obtain personal information from:

  • Shopify (ecommerce platform provider)
  • Payment processors
  • Advertising/marketing partners

We treat all third-party data in accordance with this policy.

How We Use Your Personal Information

  • To provide Services and fulfill your orders
  • To communicate with you and offer support
  • To improve and secure our Site and Services
  • To comply with legal requirements
  • For analytics and performance monitoring
  • For marketing (based on your preferences and applicable law)
  • Cookies and Tracking Technologies

We use cookies to:

  • Power our Site
  • Remember user preferences
  • Enable analytics and performance tools
  • Support advertising (with your consent)

You can adjust your cookie preferences via browser settings or opt-out links provided in our Cookie Policy. We do not respond to “Do Not Track” browser signals.

How We Disclose Your Personal Information

We may share your information with:

  • Vendors and service providers (e.g., hosting, fulfillment, analytics)
  • Business and marketing partners
  • Legal authorities when required
  • Affiliates and subsidiaries
  • Parties in connection with a business transfer

We do not sell or use sensitive data to infer characteristics about you.

User-Generated Content

If you post reviews or other content on public parts of the Site, this information becomes accessible to others. We are not responsible for how others use publicly visible data.

Third-Party Sites and Links

Our Site may contain links to external websites. We are not responsible for their privacy practices. We recommend reviewing their policies before engaging with them.

Children’s Data

Our Services are not intended for children. We do not knowingly collect data from individuals under 16 years of age. Contact us if you believe a child has submitted data without consent.

Security and Data Retention

We implement reasonable safeguards to protect your data. However, no system is completely secure. We retain personal data only as long as necessary for:

  • Fulfilling orders and providing services
  • Meeting legal obligations
  • Resolving disputes
  • Maintaining business operations
  • Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Request portability or restrict processing
  • Withdraw consent
  • Opt out of marketing communications

To exercise any rights, please contact us via the details below. We do not discriminate based on your rights choices.

International Data Transfers

Your data may be processed outside your home country, including in New Zealand, the US, and other jurisdictions. We rely on lawful mechanisms like Standard Contractual Clauses to ensure appropriate safeguards.

Complaints

If you’re unsatisfied with our privacy practices, you may:

  • Contact us directly
  • File a complaint with your local data protection authority

Accessibility and Inclusion

We are committed to accessibility and inclusion. If you encounter difficulties accessing our Site or Services, please contact us so we can assist.

Contact

For questions or to exercise your data rights, contact us:

Email: support@adaptdefy.com
Post: Adaptdefy Limited, 13 Winchester Street, Lyttelton 8082, New Zealand

For EU/UK residents, we are the data controller for your personal data.

Version 2.0 — Updated 30 May 2025. Previous versions available upon request.